Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China

Research Article

Exploring Visual Art Perception through Gamification and Intangible Heritage Elements in Game Design

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350058,
        author={Xinyu  Chen and Xuejun  Zhu and Yongqi  Tang and Zhenbin  Huang},
        title={Exploring Visual Art Perception through Gamification and Intangible Heritage Elements in Game Design},
        proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={9},
        keywords={game design; visual art perception; gamification; intangible heritage elements},
        doi={10.4108/eai.24-5-2024.2350058}
    }
    
  • Xinyu Chen
    Xuejun Zhu
    Yongqi Tang
    Zhenbin Huang
    Year: 2024
    Exploring Visual Art Perception through Gamification and Intangible Heritage Elements in Game Design
    ADDT
    EAI
    DOI: 10.4108/eai.24-5-2024.2350058
Xinyu Chen1,*, Xuejun Zhu1, Yongqi Tang1, Zhenbin Huang1
  • 1: Sanda University
*Contact email: chenxinyu@student.usm.my

Abstract

This paper presents an innovative exploration of integrating Shanghai’s intangible cultural heritage, specifically Haipai seal buttons, into 3D game art design. It comprises a multifaceted approach involving theoretical research, design surveys, and design processes to extract and analyze Haipai elements. The study then contextualizes these elements within modern 3D game art, adopting the perspectives of young gamers. Emphasizing the contemporary relevance of intangible heritage, it adopts Haipai ideology for creative style development. The paper utilizes 3D artistic expression, narrative integration in scenes, and real-time rendering capabilities to produce unique visual effects. A key focus is the amalgamation of Haipai elements with 3D game art, enriching game design and promotion of Shanghai’s heritage. The study employs a 9-point Likert scale to evaluate the emotional and cognitive components in visual art perception, offering valuable insights and practical implications for the application of intangible heritage in gaming. This approach provides new perspectives for game entertainment creation and meaningful promotion of intangible cultural heritage in games.