Exploring Visual Art Perception through Gamification and Intangible Heritage Elements in Game Design

This paper presents an innovative exploration of integrating Shanghai’s intangible cultural heritage, specifically Haipai seal buttons, into 3D game art design. It comprises a multifaceted approach involving theoretical research, design surveys, and design processes to extract and analyze Haipai elements. The study then contextualizes these elements within modern 3D game art, adopting the perspectives of young gamers. Emphasizing the contemporary relevance of intangible heritage, it adopts Haipai ideology for creative style development. The paper utilizes 3D artistic expression, narrative integration in scenes, and real-time rendering capabilities to produce unique visual effects. A key focus is the amalgamation of Haipai elements with 3D game art, enriching game design and promotion of Shanghai’s heritage. The study employs a 9-point Likert scale to evaluate the emotional and cognitive components in visual art perception, offering valuable insights and practical implications for the application of intangible heritage in gaming. This approach provides new perspectives for game entertainment creation and meaningful promotion of intangible cultural heritage in games.