Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China

Research Article

Virtual Reality for Creation of a Cultural Image for Campus: Exploring Digital Campus Culture Branding

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350045,
        author={Gang  Li},
        title={Virtual Reality for Creation of a Cultural Image for Campus: Exploring Digital Campus Culture Branding},
        proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={9},
        keywords={virtual reality digital campus virtual cultural identity (vci)},
        doi={10.4108/eai.24-5-2024.2350045}
    }
    
  • Gang Li
    Year: 2024
    Virtual Reality for Creation of a Cultural Image for Campus: Exploring Digital Campus Culture Branding
    ADDT
    EAI
    DOI: 10.4108/eai.24-5-2024.2350045
Gang Li1,*
  • 1: School of Design and Art Shenyang Jianzhu University
*Contact email: 1455438121@qq.com

Abstract

This article describes a study carried out at part of the campus in China, This research investigated the Virtual Reality(VR) following through three questions based on the survey: Whether the creation of a digital cultural brand is beneficial to the dissemination of campus culture; Whether the cultural image of campus under Virtual Reality has a positive effect; Whether virtual technology can assist in the creation of a campus cultural brand and bring about good benefits. The data was collected based on a questionnaire applied to 2896 students, content analysis, and an unstructured interview. Statistically significant findings reported that the creation of a digital image of the campus culture brand is very important, and Virtual Reality technology can assist in the healthy dissemination of campus culture and form a lot of value space.