Virtual Reality for Creation of a Cultural Image for Campus: Exploring Digital Campus Culture Branding

This article describes a study carried out at part of the campus in China, This research investigated the Virtual Reality(VR) following through three questions based on the survey: Whether the creation of a digital cultural brand is beneficial to the dissemination of campus culture; Whether the cultural image of campus under Virtual Reality has a positive effect; Whether virtual technology can assist in the creation of a campus cultural brand and bring about good benefits. The data was collected based on a questionnaire applied to 2896 students, content analysis, and an unstructured interview. Statistically significant findings reported that the creation of a digital image of the campus culture brand is very important, and Virtual Reality technology can assist in the healthy dissemination of campus culture and form a lot of value space.