Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24–26, 2024, Jinan, China

Research Article

Research on Employee Loyalty and Satisfaction of Small and Medium-sized Cross-Border E-Commerce Enterprises in Dongguan

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350039,
        author={Ni  Wang and Yiliang  Lu},
        title={Research on Employee Loyalty and Satisfaction of Small and Medium-sized Cross-Border E-Commerce Enterprises in Dongguan},
        proceedings={Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24--26, 2024, Jinan, China},
        publisher={EAI},
        proceedings_a={MSEA},
        year={2024},
        month={10},
        keywords={small and medium-sized enterprises cross-border e-commerce enterprises employee satisfaction employee loyalty},
        doi={10.4108/eai.24-5-2024.2350039}
    }
    
  • Ni Wang
    Yiliang Lu
    Year: 2024
    Research on Employee Loyalty and Satisfaction of Small and Medium-sized Cross-Border E-Commerce Enterprises in Dongguan
    MSEA
    EAI
    DOI: 10.4108/eai.24-5-2024.2350039
Ni Wang1,*, Yiliang Lu1
  • 1: Guangdong University of Science and Technology
*Contact email: 280605694@qq.com

Abstract

With globalization and the popularization of the Internet, the development of small and medium-sized cross-border e-commerce enterprises is crucial for international trade and economic growth. However, small and medium-sized cross-border e-commerce companies in Dongguan City encounter numerous challenges due to intense market competition and high operating costs. This research gathered satisfaction and loyalty data through a questionnaire survey among employees of such companies in Dongguan City, utilizing SPSS data statistical analysis methods for processing and interpreting the data. The outcomes of this study aim to offer tailored recommendations and strategies for enhancing employee satisfaction and loyalty in small and medium-sized cross-border e-commerce companies. The author plans to consistently assess and monitor employee satisfaction and loyalty within the company, providing timely suggestions for enhancing the company's competitiveness.