Research on Employee Loyalty and Satisfaction of Small and Medium-sized Cross-Border E-Commerce Enterprises in Dongguan

With globalization and the popularization of the Internet, the development of small and medium-sized cross-border e-commerce enterprises is crucial for international trade and economic growth. However, small and medium-sized cross-border e-commerce companies in Dongguan City encounter numerous challenges due to intense market competition and high operating costs. This research gathered satisfaction and loyalty data through a questionnaire survey among employees of such companies in Dongguan City, utilizing SPSS data statistical analysis methods for processing and interpreting the data. The outcomes of this study aim to offer tailored recommendations and strategies for enhancing employee satisfaction and loyalty in small and medium-sized cross-border e-commerce companies. The author plans to consistently assess and monitor employee satisfaction and loyalty within the company, providing timely suggestions for enhancing the company's competitiveness.