Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China

Research Article

Anime IP in China: A Comprehensive Review of Academic Endeavors

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350038,
        author={Xi  Chen and Wei  Yu and Hang  Zhang},
        title={Anime IP in China: A Comprehensive Review of Academic Endeavors},
        proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={9},
        keywords={anime intellectual property; ip; animation ip; statistical analysis; review},
        doi={10.4108/eai.24-5-2024.2350038}
    }
    
  • Xi Chen
    Wei Yu
    Hang Zhang
    Year: 2024
    Anime IP in China: A Comprehensive Review of Academic Endeavors
    ADDT
    EAI
    DOI: 10.4108/eai.24-5-2024.2350038
Xi Chen1, Wei Yu1,*, Hang Zhang1
  • 1: International Business and Economic College, Wuhan Textile University, Wuhan, China
*Contact email: 3061134769@qq.com

Abstract

This study investigates the landscape of academic research on anime intellectual property(IP) in China, addressing the scarcity of review literature and providing insights into its current state. Through statistical analysis and content research methods applied to over 700 articles indexed in the China National Knowledge Infrastructure(CNKI) database from pre-2014 to 2023, key findings emerge. While anime IP has garnered significant attention, there is a predominant focus on applied research over review articles. The analysis highlights a scarcity of high-level research, concentrated disciplinary distribution, and limited thematic diversity. Additionally, there is a concentration of research in journals related to film, television, media, and publishing, albeit with a lack of strong continuity. Citation analysis shows increased attention to anime IP research in recent years. The study explores various research contents, including commercialization strategies, cultural expression, educational applications, cross-media storytelling, and internationalization, with a noted dearth of international comparative research.