Research and Design of City Image Construction Path Based on Aerial Photography

City image construction is currently one of the important strategies for urban development. In the "talent competition" stage of various cities' development, shaping a city's image is a crucial factor that can attract talents and facilitate their identity and sense of belonging, affecting future inter-city competitiveness. Recreating and propagating city image with users in the lead and through their participation is also a refining process of symbiosis between dual discourses, during which the molding and optimization of city image involves multidimensional and multi-perspective interactive exploration modes of propagation.By integrating the real and virtual, history and modernity, interpretation and mining, this work achieves coexistence of heterogeneous integration under the dual contextual mode of symbiosis, further forging a brand new urban branding symbol. Taking Hefei as a research sample, this paper excavates the city's unique qualities and connotations, endowing it with fresh vitality and image in the new media context while disseminating its core values and cultural essence. It provides theoretical reference and guidance for other cities' development.