Research Article
The Impact of Internet Marketing on a Firm's Market Positioning Strategy to Meet Evolving Consumer Demands
@INPROCEEDINGS{10.4108/eai.24-5-2024.2350022, author={Chenyang Cui}, title={The Impact of Internet Marketing on a Firm's Market Positioning Strategy to Meet Evolving Consumer Demands}, proceedings={Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24--26, 2024, Jinan, China}, publisher={EAI}, proceedings_a={MSEA}, year={2024}, month={10}, keywords={internet marketing market positioning digital marketing tools consumer behavior in-sight}, doi={10.4108/eai.24-5-2024.2350022} }- Chenyang Cui
Year: 2024
The Impact of Internet Marketing on a Firm's Market Positioning Strategy to Meet Evolving Consumer Demands
MSEA
EAI
DOI: 10.4108/eai.24-5-2024.2350022
Abstract
In today's rapidly changing business landscape, the influence of Internet marketing on a firm's market positioning strategy has become increasingly profound. This paper aims to analyze the ways in which internet marketing strategies have reshaped and continue to impact how companies position themselves in the market to effectively cater to the ever-evolving demands of consumers. By examining the role of digital marketing tools, consumer behavior insights, and real-time communication in market positioning, this study highlights the importance of agility and adaptability in crafting successful market positioning strategies. Additionally, it explores case studies of com-panies that have leveraged Internet marketing to refine their positioning and offer in-sights into the future trends and challenges that businesses may face in this dynamic digital era.