Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China

Research Article

On the Innovative Development of Woodblock New Year Picture Products in Shandong Province

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350021,
        author={Feng  Zong and Ying  Zhang},
        title={On the Innovative Development of Woodblock New Year Picture Products in Shandong Province},
        proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={9},
        keywords={woodblock new year pictures; innovation; develop},
        doi={10.4108/eai.24-5-2024.2350021}
    }
    
  • Feng Zong
    Ying Zhang
    Year: 2024
    On the Innovative Development of Woodblock New Year Picture Products in Shandong Province
    ADDT
    EAI
    DOI: 10.4108/eai.24-5-2024.2350021
Feng Zong1, Ying Zhang1,*
  • 1: Jinan Preschool Education College
*Contact email: 121021582@qq.com

Abstract

Shandong Province was once one of the major provinces producing woodblock New Year pictures in China. Through on-site investigations, online surveys, and questionnaires, we have gained an understanding of the current development status of woodblock New Year painting products in Shandong Province. Analyzing the data in the survey questionnaire, it was found that there are many constraints in the development of woodcut New Year pictures in Shandong Province, such as small profit margins, the impact of modern craftsmanship and technology, the dilution of traditional folk customs, changes in people's aesthetic perspectives, and the discontinuation of inheritance. After argumentation and analysis, in response to these constraints, reference suggestions have been proposed for the innovative development of woodcut New Year pictures in Shandong Province, including innovation in screen content, production technology, expression forms, communication channels, and marketing objects. Through further practice of these suggestions, we hope that the woodblock New Year painting industry in Shandong Province can improve the current awkward situation and develop better.