On the Innovative Development of Woodblock New Year Picture Products in Shandong Province

Shandong Province was once one of the major provinces producing woodblock New Year pictures in China. Through on-site investigations, online surveys, and questionnaires, we have gained an understanding of the current development status of woodblock New Year painting products in Shandong Province. Analyzing the data in the survey questionnaire, it was found that there are many constraints in the development of woodcut New Year pictures in Shandong Province, such as small profit margins, the impact of modern craftsmanship and technology, the dilution of traditional folk customs, changes in people's aesthetic perspectives, and the discontinuation of inheritance. After argumentation and analysis, in response to these constraints, reference suggestions have been proposed for the innovative development of woodcut New Year pictures in Shandong Province, including innovation in screen content, production technology, expression forms, communication channels, and marketing objects. Through further practice of these suggestions, we hope that the woodblock New Year painting industry in Shandong Province can improve the current awkward situation and develop better.