Research on Brand Construction of characteristic Agricultural Products in Sichuan Province under the background of Rural Revitalization

Characteristic agricultural products refer to the agricultural products unique to a particular region. In recent years, the brand construction of agricultural products has been highly valued by all walks of life. Under the background of rural revitalization, agricultural development also faces unprecedented opportunities. In order to promote the high-quality development of agriculture and rural areas, it is very important to build the brand of characteristic agricultural products. In this study, the characteristic agricultural products of each district and county in Sichuan Province were selected for questionnaire survey, and the brand building level of agricultural products was evaluated by Topsis model from the aspects of natural factors, human factors and brand factors, and an evaluation system was established. Secondly, the results of the questionnaire were visualized and the factors affecting the brand building of agricultural products were explored through the evaluation model, among which the humanistic factors had the most profound impact.