Proceedings of the 2nd International Conference on Nature-Based Solution in Climate Change, RESILIENCE 2023, 24 November 2023, Jakarta, Indonesia

Research Article

The Effectiveness of Social Media Campaigns in Raising Awareness about Climate Change among Indonesian Gen Z

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  • @INPROCEEDINGS{10.4108/eai.24-11-2023.2346488,
        author={Shaqilla  Aulia Hakim and Tutut  Chusniyah and Muhammad  Rayhan I’tisham and Kukuh  Setyo Pambudi},
        title={The Effectiveness of Social Media Campaigns in Raising Awareness about Climate Change among Indonesian Gen Z},
        proceedings={Proceedings of the 2nd International Conference on Nature-Based Solution in Climate Change, RESILIENCE 2023, 24 November 2023, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={RESILIENCE},
        year={2024},
        month={7},
        keywords={social media climate change gen z indonesia},
        doi={10.4108/eai.24-11-2023.2346488}
    }
    
  • Shaqilla Aulia Hakim
    Tutut Chusniyah
    Muhammad Rayhan I’tisham
    Kukuh Setyo Pambudi
    Year: 2024
    The Effectiveness of Social Media Campaigns in Raising Awareness about Climate Change among Indonesian Gen Z
    RESILIENCE
    EAI
    DOI: 10.4108/eai.24-11-2023.2346488
Shaqilla Aulia Hakim1,*, Tutut Chusniyah1, Muhammad Rayhan I’tisham1, Kukuh Setyo Pambudi1
  • 1: Center for Social Psychology and Society Faculty Psikologi, Universitas Negeri Malang
*Contact email: shaqilla.aulia.2108116@students.um.ac.id

Abstract

Indonesia is dominated by generation Z who are closely related to social media. With the advantages of social media, it can be used as a way to campaign for climate change awareness in Indonesia. But how effective are social media campaigns in increasing awareness of climate change for Gen Z in Indonesia? This study evaluates the effectiveness of social media campaigns in increasing awareness about climate change among Indonesian gen Z using a meta-analysis literature review method. This report reviews existing literature on climate change-related social media campaigns in Indonesia and analyzes studies to determine the overall effectiveness of such campaigns. The results show that social media campaigns can be an effective way to increase awareness about climate change among Indonesia's Generation Z, because the campaign has a positive impact on their attitudes and behavior towards the issue.