Proceedings of the 3rd International Conference on Internet Technology and Educational Informatization, ITEI 2023, November 24–26, 2023, Zhengzhou, China

Research Article

Development and Application of a Comprehensive Teaching Platform for College Marketing Majors Using Web Technologies

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  • @INPROCEEDINGS{10.4108/eai.24-11-2023.2343648,
        author={Jing  Shi and Qianqian  Wang and Liuli  Wang},
        title={Development and Application of a Comprehensive Teaching Platform for College Marketing Majors Using Web Technologies},
        proceedings={Proceedings of the 3rd International Conference on Internet Technology and Educational Informatization, ITEI 2023, November 24--26, 2023, Zhengzhou, China},
        publisher={EAI},
        proceedings_a={ITEI},
        year={2024},
        month={4},
        keywords={web technology; higher education; marketing major; comprehensive teaching platform; development},
        doi={10.4108/eai.24-11-2023.2343648}
    }
    
  • Jing Shi
    Qianqian Wang
    Liuli Wang
    Year: 2024
    Development and Application of a Comprehensive Teaching Platform for College Marketing Majors Using Web Technologies
    ITEI
    EAI
    DOI: 10.4108/eai.24-11-2023.2343648
Jing Shi1,*, Qianqian Wang1, Liuli Wang2
  • 1: Shandong Institute of Commerce and Technology
  • 2: Shuifa Technology Information (Shandong) Co., LTD.
*Contact email: stone1209@163.com

Abstract

The development of online teaching platforms is an important means of reforming and innovating modern teaching methods. This paper focuses on the context of higher education marketing majors and investigates the design of a comprehensive teaching platform based on Web technology. By conducting research and analyzing the teaching requirements of the marketing major, using a B/S architecture, and employing mature technologies such as Spring Boot, MySQL, and Vue, the platform was developed through stages such as system design, database modeling, and functional implementation. It includes features such as video courses, teacher-student interaction, and assignment management.