Proceedings of the 3rd International Conference on Internet Technology and Educational Informatization, ITEI 2023, November 24–26, 2023, Zhengzhou, China

Research Article

Innovative Integration of E-commerce Live Streaming and Business Communication Skills

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  • @INPROCEEDINGS{10.4108/eai.24-11-2023.2343646,
        author={Weina  Xu and Hui  Wang and Ying  Ji and Wen  Yang},
        title={Innovative Integration of E-commerce Live Streaming and Business Communication Skills},
        proceedings={Proceedings of the 3rd International Conference on Internet Technology and Educational Informatization, ITEI 2023, November 24--26, 2023, Zhengzhou, China},
        publisher={EAI},
        proceedings_a={ITEI},
        year={2024},
        month={4},
        keywords={e-commerce; live streaming; business communication skills},
        doi={10.4108/eai.24-11-2023.2343646}
    }
    
  • Weina Xu
    Hui Wang
    Ying Ji
    Wen Yang
    Year: 2024
    Innovative Integration of E-commerce Live Streaming and Business Communication Skills
    ITEI
    EAI
    DOI: 10.4108/eai.24-11-2023.2343646
Weina Xu1, Hui Wang1, Ying Ji2, Wen Yang1,*
  • 1: Shandong Agriculture and Engineering University
  • 2: Shanghai International Studies University
*Contact email: eamama@126.com

Abstract

This study aims to explore the innovative integration of e-commerce live streaming and business English communication skills. With the rapid development of e-commerce, e-commerce live streaming has emerged as a new and influential marketing method with abundant business opportunities. Simultaneously, the importance of business English communication skills in the globalized business environment has become increasingly evident. Through a literature review and case analysis, this study investigates the integration strategies of e-commerce live streaming and business English communication skills and their impact on business communication effectiveness. The findings demonstrate that the innovative integration of e-commerce live streaming can enhance the efficiency and effectiveness of business English communication, providing new avenues for companies to expand into international markets and strengthen their competitive advantage. This study offers valuable insights for both the theoretical understanding and practical implementation of e-commerce live streaming and business English education.