Research Article
Innovative Integration of E-commerce Live Streaming and Business Communication Skills
@INPROCEEDINGS{10.4108/eai.24-11-2023.2343646, author={Weina Xu and Hui Wang and Ying Ji and Wen Yang}, title={Innovative Integration of E-commerce Live Streaming and Business Communication Skills}, proceedings={Proceedings of the 3rd International Conference on Internet Technology and Educational Informatization, ITEI 2023, November 24--26, 2023, Zhengzhou, China}, publisher={EAI}, proceedings_a={ITEI}, year={2024}, month={4}, keywords={e-commerce; live streaming; business communication skills}, doi={10.4108/eai.24-11-2023.2343646} }- Weina Xu
Hui Wang
Ying Ji
Wen Yang
Year: 2024
Innovative Integration of E-commerce Live Streaming and Business Communication Skills
ITEI
EAI
DOI: 10.4108/eai.24-11-2023.2343646
Abstract
This study aims to explore the innovative integration of e-commerce live streaming and business English communication skills. With the rapid development of e-commerce, e-commerce live streaming has emerged as a new and influential marketing method with abundant business opportunities. Simultaneously, the importance of business English communication skills in the globalized business environment has become increasingly evident. Through a literature review and case analysis, this study investigates the integration strategies of e-commerce live streaming and business English communication skills and their impact on business communication effectiveness. The findings demonstrate that the innovative integration of e-commerce live streaming can enhance the efficiency and effectiveness of business English communication, providing new avenues for companies to expand into international markets and strengthen their competitive advantage. This study offers valuable insights for both the theoretical understanding and practical implementation of e-commerce live streaming and business English education.