Research Article
Research on Product Design Based on the Emotional Needs of "Generation Z" Women Living Alone
@INPROCEEDINGS{10.4108/eai.24-11-2023.2343368, author={Zhigang Kan and Tingting Liu and Chundi Zhao and Yan Gao}, title={Research on Product Design Based on the Emotional Needs of "Generation Z" Women Living Alone}, proceedings={Proceedings of the International Conference on Industrial Design and Environmental Engineering, IDEE 2023, November 24--26, 2023, Zhengzhou, China}, publisher={EAI}, proceedings_a={IDEE}, year={2024}, month={2}, keywords={generation z; lone woman; emotional need; three-level theory}, doi={10.4108/eai.24-11-2023.2343368} }- Zhigang Kan
Tingting Liu
Chundi Zhao
Yan Gao
Year: 2024
Research on Product Design Based on the Emotional Needs of "Generation Z" Women Living Alone
IDEE
EAI
DOI: 10.4108/eai.24-11-2023.2343368
Abstract
The high-pressure and stressful life of long-term struggle in the city leads to a certain amount of pressure, anxiety,and loneliness for Generation Z women living alone, so they will pay more attention to the emotional experience of the product. At present, there are few products to analyze and study the group emotional needs of women living alone in Generation Z. Therefore, this paper studies product design from the perspective of the emotional needs of women living alone in Generation Z, proposes product design strategies based on Norman's emotional hierarchy theory,and truly understands and insights the emotional needs of women living alone in generation Z, and designs products suitable for them.
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