Proceedings of the International Conference on Industrial Design and Environmental Engineering, IDEE 2023, November 24–26, 2023, Zhengzhou, China

Research Article

Research on Product Design Based on the Emotional Needs of "Generation Z" Women Living Alone

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  • @INPROCEEDINGS{10.4108/eai.24-11-2023.2343368,
        author={Zhigang  Kan and Tingting  Liu and Chundi  Zhao and Yan  Gao},
        title={Research on Product Design Based on the Emotional  Needs of "Generation Z" Women Living Alone},
        proceedings={Proceedings of the International Conference on Industrial Design and Environmental Engineering, IDEE 2023, November 24--26, 2023, Zhengzhou, China},
        publisher={EAI},
        proceedings_a={IDEE},
        year={2024},
        month={2},
        keywords={generation z; lone woman; emotional need; three-level theory},
        doi={10.4108/eai.24-11-2023.2343368}
    }
    
  • Zhigang Kan
    Tingting Liu
    Chundi Zhao
    Yan Gao
    Year: 2024
    Research on Product Design Based on the Emotional Needs of "Generation Z" Women Living Alone
    IDEE
    EAI
    DOI: 10.4108/eai.24-11-2023.2343368
Zhigang Kan1,*, Tingting Liu1, Chundi Zhao1, Yan Gao1
  • 1: Changchun University of Science and Technology
*Contact email: 2966208511@qq.com

Abstract

The high-pressure and stressful life of long-term struggle in the city leads to a certain amount of pressure, anxiety,and loneliness for Generation Z women living alone, so they will pay more attention to the emotional experience of the product. At present, there are few products to analyze and study the group emotional needs of women living alone in Generation Z. Therefore, this paper studies product design from the perspective of the emotional needs of women living alone in Generation Z, proposes product design strategies based on Norman's emotional hierarchy theory,and truly understands and insights the emotional needs of women living alone in generation Z, and designs products suitable for them.