Model of Empowerment of Poor Women Through Family Entrepreneurship Development in Medan City

This research aims to be able to explore the potential of women entrepreneurs in the city of Medan with the approach of empowering women through training for female heads of poor families in order to increase the level of family income and provide academic policies to the Medan City Government in developing models of empowering poor women in entrepreneurship. The research method used is experimental design research using qualitative and quantitative approaches to women entrepreneurs in the city of Medan using primary data in the form of interviews, FGDs and distributing questionnaires and field observations. The results of the research show that solving the problem of poverty in the city of Medan, one of which can be achieved by empowering women through training that is creative, innovative and based on personal character and social capital for women heads of poor families. However, the approach of the Head of Poor Women’s Family in Medan City is still not optimal in reducing the number of poor people, therefore it is necessary to increase, especially in the aspect of women entrepreneurs. With the results of this research, women entrepreneurs who also act as housewives can increase their creative competence through the ability of social innovation in entrepreneurship so as to increase economic income