Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia

Research Article

Muara Tanjung Women's Group Challenges in Optimizing Social Networking Collaboration

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  • @INPROCEEDINGS{10.4108/eai.24-10-2023.2342262,
        author={Ratih  Baiduri and Nur  Ainun and Sulian  Ekomila and Supsiloani  Supsiloani},
        title={Muara Tanjung Women's Group Challenges in  Optimizing Social Networking Collaboration},
        proceedings={Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2024},
        month={1},
        keywords={challenges social networks muara tanjung women's group},
        doi={10.4108/eai.24-10-2023.2342262}
    }
    
  • Ratih Baiduri
    Nur Ainun
    Sulian Ekomila
    Supsiloani Supsiloani
    Year: 2024
    Muara Tanjung Women's Group Challenges in Optimizing Social Networking Collaboration
    ICIESC
    EAI
    DOI: 10.4108/eai.24-10-2023.2342262
Ratih Baiduri1,*, Nur Ainun1, Sulian Ekomila1, Supsiloani Supsiloani1
  • 1: Universitas Negeri Medan, Jl. William Iskandar Psr V Medan Estate
*Contact email: ratihbaiduri@unimed.ac.id

Abstract

This paper aims to analyze the various challenges of the Muara Tanjung Women's Group in optimizing their group's social network collaboration. Based on research results using a qualitative descriptive approach in Sei Nagalawan Village. Information and data through in-depth interviews with selected informants, as well as observation and documentation. Selected informants for the study included group founders, active members, and outside groups. The results of the study show that now this women's group has developed group activities that initially only focused on preserving mangrove forests and then progressing to mangrove ecotourism. This development is inseparable from the implementation of social networking cooperation. However, this has several challenges, including internal and external group challenges. Based on research findings, internal group challenges are more dominant. This is because of the phenomenon that so far group membership has only consisted of family. This could be a potential conflict of interest within the group.