Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia

Research Article

Analysis of fintech user satisfaction among Medan City MSMEs

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  • @INPROCEEDINGS{10.4108/eai.24-10-2023.2342257,
        author={Ulfa  Nurhayani and Dedy Husrizal  Syah and Faisal Rahman Dongoran and Gaffar Hafiz Sagala and Ridho  Syafrizal},
        title={Analysis of fintech user satisfaction among Medan City  MSMEs},
        proceedings={Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2024},
        month={1},
        keywords={information quality system quality satisfaction fintech msmes},
        doi={10.4108/eai.24-10-2023.2342257}
    }
    
  • Ulfa Nurhayani
    Dedy Husrizal Syah
    Faisal Rahman Dongoran
    Gaffar Hafiz Sagala
    Ridho Syafrizal
    Year: 2024
    Analysis of fintech user satisfaction among Medan City MSMEs
    ICIESC
    EAI
    DOI: 10.4108/eai.24-10-2023.2342257
Ulfa Nurhayani1,*, Dedy Husrizal Syah1, Faisal Rahman Dongoran1, Gaffar Hafiz Sagala1, Ridho Syafrizal1
  • 1: The Accounting Study Program of Economic Faculty of Universitas Negeri Medan, Indonesia
*Contact email: ulfanurhayani@unimed.ac.id

Abstract

The study aimed to examine the effect of information quality and system quality on fintech user satisfaction among MSMEs in Medan City. This study used primary data in the form of questionnaires, which were distributed to 156 MSMEs in Medan City. This research resulted in the quality of information having a significant positive effect on fintech user satisfaction among MSMEs, as well as the quality of the system having a significant positive effect on fintech user satisfaction among MSMEs. The contribution of this research is that MSME players can maximize the benefits of fintech applications by understanding how to use them optimally and utilizing accurate information for better decision-making