Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia

Research Article

Business English Book Development Based on Multimodality in Improving the Student’s English Proficiency of Entrepreneurship Study Program Universitas Negeri Medan

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  • @INPROCEEDINGS{10.4108/eai.24-10-2023.2342164,
        author={Sabda Dian Nurani Siahaan and Esa  Setiana and Lenti  Susanna Saragih and Haryani Pratiwi Sitompul and Berkat Prima Telambanua},
        title={Business English Book Development Based on  Multimodality in Improving the Student’s English  Proficiency of Entrepreneurship Study Program  Universitas Negeri Medan},
        proceedings={Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2024},
        month={1},
        keywords={book validity practicality business english},
        doi={10.4108/eai.24-10-2023.2342164}
    }
    
  • Sabda Dian Nurani Siahaan
    Esa Setiana
    Lenti Susanna Saragih
    Haryani Pratiwi Sitompul
    Berkat Prima Telambanua
    Year: 2024
    Business English Book Development Based on Multimodality in Improving the Student’s English Proficiency of Entrepreneurship Study Program Universitas Negeri Medan
    ICIESC
    EAI
    DOI: 10.4108/eai.24-10-2023.2342164
Sabda Dian Nurani Siahaan1,*, Esa Setiana2, Lenti Susanna Saragih3, Haryani Pratiwi Sitompul4, Berkat Prima Telambanua1
  • 1: Entrepreneurship Study Program, Faculty of Economic, Universitas Negeri Medan
  • 2: Accounting Study Program, Faculty of Economic, Universitas Negeri Medan
  • 3: Business Education Study Program, Faculty of Economics, Universitas Negeri Medan
  • 4: Accounting Education Study Program, Faculty of Economic, Universitas Negeri Medan
*Contact email: sabda@unimed.ac.id

Abstract

The problem found in this study is that students English language skills are still weak, which is evidenced by the low academic results of students. The purpose of this study is to prepare a business English book based on multimodality. This research is developmental research/research and development (RnD). The methodology of this research uses the 4D (four D) development model, which consists of 4 (four) phases, which are: (1) Define, (2) Design, (3) Develop and (4) Deploy. Data analysis techniques used are validity and practicality. This book has been validated by three experienced validators and the results show that the book is very feasible but needs revision. After the review of the book, the practical level of the book was studied among students in the A and B classes of the second semester of business education. The results showed that business English books based on multimodality belong to the very practical category.