Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia

Research Article

The Effect of Tangible Assets on Competitive Tourism Destination Areas Based on Tourism Perception North Sumatera Indonesia

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  • @INPROCEEDINGS{10.4108/eai.24-10-2023.2342145,
        author={Zulkarnain  Siregar and Armin Rahmansyah Nasution and Rossy Pratiwi Sihombing and T  Teviana},
        title={The Effect of Tangible Assets on Competitive Tourism  Destination Areas Based on Tourism Perception North  Sumatera Indonesia},
        proceedings={Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2024},
        month={1},
        keywords={tangible assets competitive destination smart-pls},
        doi={10.4108/eai.24-10-2023.2342145}
    }
    
  • Zulkarnain Siregar
    Armin Rahmansyah Nasution
    Rossy Pratiwi Sihombing
    T Teviana
    Year: 2024
    The Effect of Tangible Assets on Competitive Tourism Destination Areas Based on Tourism Perception North Sumatera Indonesia
    ICIESC
    EAI
    DOI: 10.4108/eai.24-10-2023.2342145
Zulkarnain Siregar1,*, Armin Rahmansyah Nasution2, Rossy Pratiwi Sihombing3, T Teviana1
  • 1: Department of Management Faculty of Economic Universitas Negeri Medan
  • 2: Department of Economic Faculty of Economic Universitas Negeri Medan
  • 3: Department of Digital Business Faculty of Economic Universitas Negeri Medan
*Contact email: zulkarnainsiregar@unimed.ac.id

Abstract

After the spread of Covid-19, many tourist destinations around the world were closed, and this had an impact on Indonesian tourism. Therefore, Indonesia, especially North Sumatra, must create competitive destinations, as it is one of the five super-priority destinations in North Sumatra. This research investigates how tangible assets can affect the competitiveness of destinations. This study utilized a questionnaire to collect data from respondents using a Likert scale and employed smart partial least squares 3.0 for hypothesis testing. The study determined that tangible assets are linked to competitive tourist destinations. The value of the relationship between the variables is 31.240, smaller than 1.96, and the P-value is smaller than 0.05, signifying that the hypothesis testing found a connection between tangible assets and tourist competitiveness destinations. The physical amenities attract tourists to a destination, while strategic marketing improves a destination's competitiveness.