Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia

Research Article

Analysis of the Sport Industry for Educational Tourism based on Traditional Sports

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  • @INPROCEEDINGS{10.4108/eai.24-10-2023.2342089,
        author={M. Irfan and Hariadi Hariadi and Muhammad Nustan Hasibuan and Khairul Usman},
        title={Analysis of the Sport Industry for Educational  Tourism based on Traditional Sports},
        proceedings={Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2024},
        month={1},
        keywords={analysis sport industry traditional sports},
        doi={10.4108/eai.24-10-2023.2342089}
    }
    
  • M. Irfan
    Hariadi Hariadi
    Muhammad Nustan Hasibuan
    Khairul Usman
    Year: 2024
    Analysis of the Sport Industry for Educational Tourism based on Traditional Sports
    ICIESC
    EAI
    DOI: 10.4108/eai.24-10-2023.2342089
M. Irfan1,*, Hariadi Hariadi1, Muhammad Nustan Hasibuan1, Khairul Usman2
  • 1: The Recreation Health Physical Education Study Program of Faculty of Sport Science, Universitas Negeri Indonesia 20221
  • 2: Faculty of Education Science, Departement Elementary Teacher Education, Universitas Negeri Medan
*Contact email: irfan@unimed.ac.id

Abstract

The objective of this study is to evaluate the viability of the sports industry within the context of educational tourism, focusing on traditional sports. The methodology employed will be the research and development (R&D) approach following the Borg and Gall model, extending up to the initial field testing phase. The research instrument utilized will be a questionnaire featuring a rating scale with four assessment categories. The research results showed that (1) suitability of the activity location was 85.7% (2) suitability of the equipment was 81.0% (3) suitability of the instructor was 63.1% (4) suitability of the service was 70.2% and (5) suitability of the information and promotion 71.4%. The overall assessment is 74.3% in the Fair category. The conclusion from the feasibility test results is quite good with improvements to the feasibility of the basis for implementing a sports industry based on traditional sports instructors, services and information to achieve good results. The feasibility test assessment is and is a stimulus for preserving traditional sports as a physical activity based on education and increasing its role as a Public Service Agency.