Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia

Research Article

Development of Teaching Materials Based on ProjectBased Learning on Consumer Behavior Course in FE UNIMED

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  • @INPROCEEDINGS{10.4108/eai.24-10-2023.2342061,
        author={Aurora Elise Putriku and Putri Sari MJ  Silaban and Randeska  Manullang},
        title={Development of Teaching Materials Based on ProjectBased Learning on Consumer Behavior Course in FE  UNIMED},
        proceedings={Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2024},
        month={1},
        keywords={teaching materials learning outcomes consumer behavior},
        doi={10.4108/eai.24-10-2023.2342061}
    }
    
  • Aurora Elise Putriku
    Putri Sari MJ Silaban
    Randeska Manullang
    Year: 2024
    Development of Teaching Materials Based on ProjectBased Learning on Consumer Behavior Course in FE UNIMED
    ICIESC
    EAI
    DOI: 10.4108/eai.24-10-2023.2342061
Aurora Elise Putriku1,*, Putri Sari MJ Silaban1, Randeska Manullang1
  • 1: Business Education Study Program, Faculty of Economics, Universitas Negeri Medan, Indonesia,20221
*Contact email: putri_aurel@yahoo.com

Abstract

The Consumer Behavior course is one of the courses in the business education study program which is designed so that graduates of the Business Education Study Program understand consumer behavior in the real world so that it becomes a provision for graduates in business management. The Project-Based Learning model is a learning model that allows students to work independently or in groups in constructing their learning and applying it to real products. In general, this study aims to determine the level of feasibility and effectiveness of teaching materials based on Project-Based Learning in the Consumer Behavior course of the Business Education Study Program, at Universitas Negeri Medan to improve student learning outcomes. The type of research used is research and development with the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) model. This book has been validated by 3 validators and the results show that the book has high feasibility but needs to be revised. After revising the book, a trial was conducted on a small group consisting of 10, 5th semester students taking the Consumer Behavior course. Based on the test results, the students' post-test scores were higher than the pre-test results.