Research Article
Linguistic Landscape in Indonesia: What Public and Private Signs Reveal about Indonesia's Language Policy
@INPROCEEDINGS{10.4108/eai.24-10-2023.2341914, author={Hesti Fibriasari and Savitri Rahmadany}, title={Linguistic Landscape in Indonesia: What Public and Private Signs Reveal about Indonesia's Language Policy}, proceedings={Proceedings of the 5th International Conference on Innovation in Education, Science, and Culture, ICIESC 2023, 24 October 2023, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2024}, month={1}, keywords={linguistic landscape public signs private signs language policy}, doi={10.4108/eai.24-10-2023.2341914} }- Hesti Fibriasari
Savitri Rahmadany
Year: 2024
Linguistic Landscape in Indonesia: What Public and Private Signs Reveal about Indonesia's Language Policy
ICIESC
EAI
DOI: 10.4108/eai.24-10-2023.2341914
Abstract
The salience and visibility of language in a given territory's linguistic landscape is a name used to describe the public area. Laut Dendang and Pancing, two areas in the Deli Serdang District, is the focus of this study’s language use in public and private signage. The qualitative research methodology served as the foundation. The study's data consisted of 30 images of billboards and signage of secondary government and privately held businesses. Digitally capturing signage allowed for the collection of all data. The result showed Deli Serdang District prefer to speak Indonesian (40%) over English (30%), both Indonesian and English (27%), and other languages (3%). Moreover, private signs tend to employ a wider variety of languages whereas public signs to utilize Bahasa more frequently. So, to maintain Bahasa as the official tongue of the nation, the government needs to continue to educate the populace on language policy.