Research Article
Strategy Formulation to Develop IT-Entrepreneurship Innovation for College Students
@INPROCEEDINGS{10.4108/eai.24-10-2018.2280557, author={Endang Supriyati and Mohammad Iqbal and Tutik Khotimah}, title={Strategy Formulation to Develop IT-Entrepreneurship Innovation for College Students}, proceedings={The 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus}, publisher={EAI}, proceedings_a={ICCSET}, year={2018}, month={11}, keywords={strategy formulation creative innovation digital business startup entrepreneurship}, doi={10.4108/eai.24-10-2018.2280557} }- Endang Supriyati
Mohammad Iqbal
Tutik Khotimah
Year: 2018
Strategy Formulation to Develop IT-Entrepreneurship Innovation for College Students
ICCSET
EAI
DOI: 10.4108/eai.24-10-2018.2280557
Abstract
Universities have great potential in generating new startups in information technology. One of the problems is the difficulty of looking for a creative, innovative and financial benefit of IT business. Generally, they only understand that they are engaged in the IT business known as "Digital Business". One of the keys to succeed in running a business is to know clearly the type and field of business that is occupied. The writers develop strategy formulas to generate startup in IT. The main strategy formulation is at the stage of innovation development. This stage is conducted by combining several components namely IT components, digital product categories, industry classification and business trends. This stage is allowed extensively to create and innovate. Through this research, the writers examine and test the strategy formulation by looking at some innovation efforts in the field of IT produced by students.