The 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus

Research Article

Facebook Analytic to Increase Online Sales (case study: Jual Beli Tegal Group Page)

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  • @INPROCEEDINGS{10.4108/eai.24-10-2018.2280545,
        author={Slamet Wiyono and Arif Wirawan Muhammad and Dairoh Dairoh and Muhammad Fikri Hidayattullah and Muhammad Khambali},
        title={Facebook Analytic to Increase Online Sales (case study: Jual Beli Tegal Group Page)},
        proceedings={The 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus},
        publisher={EAI},
        proceedings_a={ICCSET},
        year={2018},
        month={11},
        keywords={facebook analytics r-tools data analyze},
        doi={10.4108/eai.24-10-2018.2280545}
    }
    
  • Slamet Wiyono
    Arif Wirawan Muhammad
    Dairoh Dairoh
    Muhammad Fikri Hidayattullah
    Muhammad Khambali
    Year: 2018
    Facebook Analytic to Increase Online Sales (case study: Jual Beli Tegal Group Page)
    ICCSET
    EAI
    DOI: 10.4108/eai.24-10-2018.2280545
Slamet Wiyono1,*, Arif Wirawan Muhammad1, Dairoh Dairoh1, Muhammad Fikri Hidayattullah1, Muhammad Khambali1
  • 1: Politeknik Harapan Bersama
*Contact email: slamet2wiyono@gmail.com

Abstract

Jual Beli Tegal is one of the popular Facebook group pages in Tegal city. Various ways are done to market the goods to be sold in the group. However, not know which way is the most effective to put an ad in the Jual Beli Tegal group. R-tools is used for data crawling and data analytics. After analyzing, the information obtained as follows: the number of likes and comments follows the trends in the number of ads. If ad trends increase then the likes and comments trends are also increasing and if the advertising trend decreases then the like and comment trends are also decreasing, the best way to advertise on the group page Jual Beli Tegal is by using photos with adding a message, and the best time to advertise on the group page Jual Beli Tegal is in June and July on all dates