Research Article
Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology
@INPROCEEDINGS{10.4108/eai.24-10-2018.2280543, author={John Tampil Purba and Hery Hery and Putra C Purba}, title={Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology}, proceedings={The 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus}, publisher={EAI}, proceedings_a={ICCSET}, year={2018}, month={11}, keywords={ict application bundling products strategy digital world}, doi={10.4108/eai.24-10-2018.2280543} }- John Tampil Purba
Hery Hery
Putra C Purba
Year: 2018
Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology
ICCSET
EAI
DOI: 10.4108/eai.24-10-2018.2280543
Abstract
The use of ICT applications in the era technology of 4.0 for Product bundling due to retain customers and to increase the number of subscribers currently used by entrepreneurs as the strategy to maintain their market because it can increase the sales and profits both in terms of financial and brand products. This study using data mining and Front end FP-Growth algorithm as an alternative used to determine the frequent item set in a set of data. From the results found that the value of support for 20% and confidence of 60% as optimal parameters for FP-Growth algorithm to produce more bundling and performance faster than apriori algorithm. Thus the use of this application is very important and useful for use by retail business as the tools of marketing strategy with bundling productsThe abstract needs to summarize the content of the paper