Research Article
Analysis Of Intellectual Capital Management Success Through The Improvement Of Micro, Small, And Medium Enterprise (MSME) Performance On Food And Beverages In Kudus Regency
@INPROCEEDINGS{10.4108/eai.24-10-2018.2280528, author={Zuliyati Zuliyati and Zamrud Mirah Delima}, title={Analysis Of Intellectual Capital Management Success Through The Improvement Of Micro, Small, And Medium Enterprise (MSME) Performance On Food And Beverages In Kudus Regency}, proceedings={The 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus}, publisher={EAI}, proceedings_a={ICCSET}, year={2018}, month={11}, keywords={intellectual capital human capital structural capital customer capital msme performance multiple linear regression}, doi={10.4108/eai.24-10-2018.2280528} }- Zuliyati Zuliyati
Zamrud Mirah Delima
Year: 2018
Analysis Of Intellectual Capital Management Success Through The Improvement Of Micro, Small, And Medium Enterprise (MSME) Performance On Food And Beverages In Kudus Regency
ICCSET
EAI
DOI: 10.4108/eai.24-10-2018.2280528
Abstract
The aim of this study is to examine empirically and analyze whether technology management success which is proxied by Intellectual Capital has the influence toward MSME performance. Individual knowledge must be managed in order to get knowledge of MSME, which eventually becomes intellectual capital as the intangible asset (intangible assets) owned by MSME, thus the performance of MSME becomes more optimal. The variables of this study are the performance of MSME as the dependent variable, while the independent variable is Intellectual Capital with the proxy of human capital, structural capital and customer capital. The object of this research is MSME in Kudus Regency which is engaged in food and beverage. The research method used multiple linear regression analysis. The results of human capital research, structural capital and customer capital have a significant positive effect on MSME performance