Politics and Economy: Local Strengths of The Bagurau Oral Literature in The Digital Era

This study aims to explain aspects of politics and economics which became the local strength of bagurau oral literature in the digital era. This study is the result of observation of the phenomenon of bagurau oral literature that developed in West Sumatra. Bagurau is oral literature form of 'big' because it is told every night in different spaces and locations. Even on the same night there were several narrations in different places. This study uses sociological approaches, qualitative methods, and poststructuralist theories, specifically the other ’tracer’ contained in bagurau. The findings of this study, that in the period leading up to the general election of presidential and legislative candidates this oral literature shows its local strength, namely political, economic and digital aspects. Political aspects, bagurau acts as a media for disseminating legislative candidates, socializing government programs, and sponsored by legislative candidates. Economic aspects, how to make a living as a authors, audience economic motivator, economic transactions of authors and audiences, aesthetic economic transactions, and economic drivers of local communities. Finally, the context of the narrative of bagurau utilizes digital for the media to create text, narrative process, and documentation, and forwarding and disseminating information about the narrative of bagurau.