First International Conference on Advances in Education, Humanities, and Language, ICEL 2019, Malang, Indonesia, 23-24 March 2019

Research Article

The Face of Political Discourse in Mass Media

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  • @INPROCEEDINGS{10.4108/eai.23-3-2019.2284879,
        author={M  Rohmadi and M  Sudaryanto},
        title={The Face of Political Discourse in Mass Media},
        proceedings={First International Conference on Advances in Education, Humanities, and Language, ICEL 2019, Malang, Indonesia, 23-24 March 2019},
        publisher={EAI},
        proceedings_a={ICEL},
        year={2019},
        month={7},
        keywords={violations politeness pragmatics psycho pragmatics mass media},
        doi={10.4108/eai.23-3-2019.2284879}
    }
    
  • M Rohmadi
    M Sudaryanto
    Year: 2019
    The Face of Political Discourse in Mass Media
    ICEL
    EAI
    DOI: 10.4108/eai.23-3-2019.2284879
M Rohmadi1,*, M Sudaryanto1
  • 1: Sebelas Maret University, Indonesia
*Contact email: rohmadi_dbe@staff.uns.ac.id

Abstract

The title of printed media news is very decisive influence on the reader to go to public opinion that is expected by a speaker (O1). Therefore, it is necessary to choose a title that adheres to the principle of politeness in the delivery of goals to interlocutors (O2) through polite and persuasive diction. However, what often happens in the discourse of political headlines in the printed media is the opposite, namely there are those who obey the principle of politeness and violate the principle of politeness. (1) The headlines of the election political discourse in the print media are in the form of: (a) news headlines that comply with the principle of politeness, (b) news titles that violate the principle of politeness, and (c) news titles that utilise the principle of politeness and violation together. (2) Implicature in the political headlines of regional elections in Central Java and DIY intends to (a) convince, (b) influence, (c) satirise, (d) direct, (e) clarify, (f) educate, and (g) compare. Based on this explanation, it can be affirmed that the compliance and violation of the principle of politeness in the discourse of political news titles in Central Java and DIY's print media occurs because of the text, co-text, and the purpose of the speaker (O1) who wants to quickly influence the opinion of the readers. (O2).