Impact of AR/VR on Holistic Product Development

The increasing developments in augmented and virtual reality areas have proven vast merit in streamlining and enhancing the product development process. The near real-like visualisation coupled with the ability to make real-time experimentation opens enormous possibilities in reducing prototyping-related product development costs, creating engaging user experiences, and early detection of failure modes. Visualisation in the virtual environment also makes the product development process more holistic by allowing designers to communicate complex design ideas and create differentiated marketing strategies for target user groups. This paper studies the visualisation of a tabletop workstation in virtual reality to gain insights into user experience, predict technical errors, estimate spatial constraints, and standardise usage patterns. The study indicates that visualisation in a virtual environment holds much promise in reducing cost, the time taken in each build-test-build cycle, and capturing user experiences.