Proceedings of the International Conference on Advancements in Materials, Design and Manufacturing for Sustainable Development, ICAMDMS 2024, 23-24 February 2024, Coimbatore, Tamil Nadu, India

Research Article

Impact of AR/VR on Holistic Product Development

Download48 downloads
  • @INPROCEEDINGS{10.4108/eai.23-2-2024.2347038,
        author={Deepak  Kirubananthan and Usri Nirjhar  Ganguly},
        title={Impact of AR/VR on Holistic Product Development},
        proceedings={Proceedings of the International Conference on Advancements in Materials, Design and Manufacturing for Sustainable Development, ICAMDMS 2024, 23-24 February 2024, Coimbatore, Tamil Nadu, India},
        publisher={EAI},
        proceedings_a={ICAMDMS},
        year={2024},
        month={6},
        keywords={virtual reality product design lean product design design philosophy product visualisation product prototyping},
        doi={10.4108/eai.23-2-2024.2347038}
    }
    
  • Deepak Kirubananthan
    Usri Nirjhar Ganguly
    Year: 2024
    Impact of AR/VR on Holistic Product Development
    ICAMDMS
    EAI
    DOI: 10.4108/eai.23-2-2024.2347038
Deepak Kirubananthan1,*, Usri Nirjhar Ganguly1
  • 1: Medimals Healthcare Private Limited
*Contact email: Deepakshenai@gmail.com

Abstract

The increasing developments in augmented and virtual reality areas have proven vast merit in streamlining and enhancing the product development process. The near real-like visualisation coupled with the ability to make real-time experimentation opens enormous possibilities in reducing prototyping-related product development costs, creating engaging user experiences, and early detection of failure modes. Visualisation in the virtual environment also makes the product development process more holistic by allowing designers to communicate complex design ideas and create differentiated marketing strategies for target user groups. This paper studies the visualisation of a tabletop workstation in virtual reality to gain insights into user experience, predict technical errors, estimate spatial constraints, and standardise usage patterns. The study indicates that visualisation in a virtual environment holds much promise in reducing cost, the time taken in each build-test-build cycle, and capturing user experiences.