Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia

Research Article

Analyze Chinese Customers Behavior of Buying Thai Herbal Makeup Product——Take Herb Basics as an Example

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  • @INPROCEEDINGS{10.4108/eai.23-2-2024.2345947,
        author={Jiaxin  Zeng and Danaitun  Pongpatcharatrontep},
        title={Analyze Chinese Customers Behavior of Buying Thai Herbal Makeup Product------Take Herb Basics as an Example},
        proceedings={Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23--25, 2024, Kuala Lumpur, Malaysia},
        publisher={EAI},
        proceedings_a={IEDM},
        year={2024},
        month={5},
        keywords={text mining focus group customer behavior chinese customers thai tourism},
        doi={10.4108/eai.23-2-2024.2345947}
    }
    
  • Jiaxin Zeng
    Danaitun Pongpatcharatrontep
    Year: 2024
    Analyze Chinese Customers Behavior of Buying Thai Herbal Makeup Product——Take Herb Basics as an Example
    IEDM
    EAI
    DOI: 10.4108/eai.23-2-2024.2345947
Jiaxin Zeng1,*, Danaitun Pongpatcharatrontep1
  • 1: Chiang Mai University
*Contact email: zeng_jia@cmu.ac.th

Abstract

For the Thai tourism market, Chinese tourists have been an important source of customers. With the development of social media and online travel agency (OTA) platforms, the purchasing habits of Chinese tourists in their travel experience have also received more feedback in travel purchasing. The sales of Thai herbal products are growing, and the data and comments of an example brand Herbal Basics in offline shopping experience mostly in Dazhongdianping. This article identifies the key concepts and factors in the area of customer knowledge management with text mining and focus grouping to find out customer behaviors. The customers refer to Chinese customers of Herbal Basics, including existing customers and potential customers.