Research Article
A Study on the Impact And Cultivation of Digital Literacy And Farmers' E-commerce Participation Behavior —Analysis Based on Survey Data of Kiwifruit Farmers in Shaanxi Province
@INPROCEEDINGS{10.4108/eai.23-2-2024.2345906, author={Zhuoran Li and Junye Wang}, title={A Study on the Impact And Cultivation of Digital Literacy And Farmers' E-commerce Participation Behavior ---Analysis Based on Survey Data of Kiwifruit Farmers in Shaanxi Province}, proceedings={Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23--25, 2024, Kuala Lumpur, Malaysia}, publisher={EAI}, proceedings_a={IEDM}, year={2024}, month={5}, keywords={farmers e-commerce participation behavior information literacy double-hurdle model (dhm)}, doi={10.4108/eai.23-2-2024.2345906} }- Zhuoran Li
Junye Wang
Year: 2024
A Study on the Impact And Cultivation of Digital Literacy And Farmers' E-commerce Participation Behavior —Analysis Based on Survey Data of Kiwifruit Farmers in Shaanxi Province
IEDM
EAI
DOI: 10.4108/eai.23-2-2024.2345906
Abstract
To comprehensively promote rural revitalization in the context of the digital economy, accelerate the modernization of agriculture and rural areas, and promote the common prosperity of rural farmers, it is crucial to identify the key factors affecting the e-commerce participation behavior of farmers, and to improve the digital literacy and cultivation of farmers. This paper analyzes the e-commerce participation behavior of rural households and its influencing factors based on the survey data of 1044 peasant households in the main producing areas of kiwi fruit in Shaanxi Province, from the perspective of rural households' digital literacy, and combined with the factors of rural households' human capital and government policies by using the double-hurdle model.
