Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia

Research Article

AHP-SWOT Analysis method under the new economic situation for China Northeast Economies Development

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  • @INPROCEEDINGS{10.4108/eai.23-2-2024.2345898,
        author={Jin  Liu},
        title={AHP-SWOT Analysis method under the new economic situation for China Northeast Economies Development },
        proceedings={Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23--25, 2024, Kuala Lumpur, Malaysia},
        publisher={EAI},
        proceedings_a={IEDM},
        year={2024},
        month={5},
        keywords={china northeast; swot analysis; analytic hierarchy process (ahp) economies},
        doi={10.4108/eai.23-2-2024.2345898}
    }
    
  • Jin Liu
    Year: 2024
    AHP-SWOT Analysis method under the new economic situation for China Northeast Economies Development
    IEDM
    EAI
    DOI: 10.4108/eai.23-2-2024.2345898
Jin Liu1,*
  • 1: Changchun Finance College
*Contact email: liujin_jrgz@163.com

Abstract

The development strategy of China's Northeast is now very important for China under new situation, and scholars usually use the SWOT framework to analyze the internal and external environment and access to assess the strengths, weaknesses, opportunities and threats, then develop a trend strategy. However, the traditional SWOT framework is subjective and insufficient for obtaining an objective evaluation. Unfortunately, there is no completely objective method for SWOT strategy analysis. To avoid the excessive subjectivity and consistency problem of normal SWOT analysis, this article utilizes the Analytic Hierarchy Process (AHP) and develops a comprehensive framework that combines qualitative and quantitative factors. The analysis materials for SWOT in Northeast China are based on a deep questionnaire survey. Only the results with a qualified consistency ratio (CR) are used for the SWOT quadrilateral strategic choice. Finally, this study identifies the key factors that influence economic development in Northeast China. The total ranking table is calculated at the decision level, and a SWOT Quadrilateral is constructed based on the computational result of the total ranking table. Finally, constructive countermeasures are proposed, focusing on a defensive strategy (WT).