Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia

Research Article

Research on Enterprise Marketing Work Oriented by Different Customer Values

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  • @INPROCEEDINGS{10.4108/eai.23-2-2024.2345887,
        author={Baohong  Li},
        title={Research on Enterprise Marketing Work Oriented by Different Customer Values},
        proceedings={Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23--25, 2024, Kuala Lumpur, Malaysia},
        publisher={EAI},
        proceedings_a={IEDM},
        year={2024},
        month={5},
        keywords={supply side reform; customer value; enterprise; marketing; customer segmentation},
        doi={10.4108/eai.23-2-2024.2345887}
    }
    
  • Baohong Li
    Year: 2024
    Research on Enterprise Marketing Work Oriented by Different Customer Values
    IEDM
    EAI
    DOI: 10.4108/eai.23-2-2024.2345887
Baohong Li1,*
  • 1: Chongqing Vocational College of Architecture and Technology
*Contact email: 348842021@qq.com

Abstract

Under the background of supply-side reform, the marketing work of Chinese enterprises has undergone great changes, and the "customer value" oriented marketing program has been established. Only 20% of the total customers contribute 80% of the profits of the enterprise, enough to see the role of customers in the development of the enterprise. Under the market segmentation, the marketing work of the enterprise should be guided by different customer values, according to the characteristics of different users and their impact on the marketing of the enterprise, the use of advanced marketing concepts and methods to develop marketing strategies, and provide reliable support for the improvement of the economic benefits of the enterprise and the realization of the brand strategy.