Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23–25, 2024, Kuala Lumpur, Malaysia

Research Article

Factors Affecting Supplier Selection on Cross-border Electronic Commerce ——An Empirical Analysis Based on SEM Model

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  • @INPROCEEDINGS{10.4108/eai.23-2-2024.2345876,
        author={Yangyang  Cao},
        title={Factors Affecting Supplier Selection on Cross-border Electronic Commerce ------An Empirical Analysis Based on SEM Model},
        proceedings={Proceedings of the 4th International Conference on Informatization Economic Development and Management, IEDM 2024, February 23--25, 2024, Kuala Lumpur, Malaysia},
        publisher={EAI},
        proceedings_a={IEDM},
        year={2024},
        month={5},
        keywords={cross-border electronic commerce supplier selection structural equation model smart pls},
        doi={10.4108/eai.23-2-2024.2345876}
    }
    
  • Yangyang Cao
    Year: 2024
    Factors Affecting Supplier Selection on Cross-border Electronic Commerce ——An Empirical Analysis Based on SEM Model
    IEDM
    EAI
    DOI: 10.4108/eai.23-2-2024.2345876
Yangyang Cao1,*
  • 1: Soochow University
*Contact email: cyyskdnwy@163.com

Abstract

Cross-border electronic commerce is an important mode of foreign trade. However, the level of development of domestic export logistics is insufficient. Researching the optimization of Cross-border electronic commerce supply chains is necessary. In the supply chain, one of the fundamental issues is supplier selection, which plays a significant role in the overall performance, yet it has not received adequate attention. This study, based on a structural equation model, explores the role and mechanism of suppliers in the performance of Cross-border electronic commerce platforms. Empirical testing of the model was conducted using original data collected from 135 Chinese Cross-border electronic commerce professionals. The results indicate that supplier characteristics, compatibility in collaboration, experience in collaboration, and supplier reputation have a significant impact on the performance of Cross-border electronic commerce.