Factors Affecting Supplier Selection on Cross-border Electronic Commerce ——An Empirical Analysis Based on SEM Model

Cross-border electronic commerce is an important mode of foreign trade. However, the level of development of domestic export logistics is insufficient. Researching the optimization of Cross-border electronic commerce supply chains is necessary. In the supply chain, one of the fundamental issues is supplier selection, which plays a significant role in the overall performance, yet it has not received adequate attention. This study, based on a structural equation model, explores the role and mechanism of suppliers in the performance of Cross-border electronic commerce platforms. Empirical testing of the model was conducted using original data collected from 135 Chinese Cross-border electronic commerce professionals. The results indicate that supplier characteristics, compatibility in collaboration, experience in collaboration, and supplier reputation have a significant impact on the performance of Cross-border electronic commerce.