Research Article
Evaluation of Civic Education Effectiveness of WeChat Public Website of Universities Based on AHP Fuzzy Comprehensive Evaluation Method
@INPROCEEDINGS{10.4108/eai.23-12-2022.2329139, author={Yifan Han and Yuncong Zeng}, title={Evaluation of Civic Education Effectiveness of WeChat Public Website of Universities Based on AHP Fuzzy Comprehensive Evaluation Method}, proceedings={Proceedings of the 2nd International Conference on Internet Technology and Educational Informatization, ITEI 2022, December 23-25, 2022, Harbin, China}, publisher={EAI}, proceedings_a={ITEI}, year={2023}, month={6}, keywords={ahp; civic education; wechat public; evaluation method}, doi={10.4108/eai.23-12-2022.2329139} }- Yifan Han
Yuncong Zeng
Year: 2023
Evaluation of Civic Education Effectiveness of WeChat Public Website of Universities Based on AHP Fuzzy Comprehensive Evaluation Method
ITEI
EAI
DOI: 10.4108/eai.23-12-2022.2329139
Abstract
Nowadays, China is in the post-epidemic era of rapid development of information technology. As an important platform and medium for popularizing ideological and political education online in domestic colleges and universities, the communication effect of the WeChat public number directly affects the effectiveness of students' ideological and political education. At present, there are problems such as confusion and confusion of subjects, limitation of information timeliness, applicability and popularity in college WeChat public numbers. This paper firstly establishes 17 evaluation indexes and their recursive hierarchical structure model for the evaluation of the effect of college WeChat public number of ideological and political education through AHP, and determines the weight value of each index by using the method of second-level evaluation; then obtains the affiliation degree of each factor through fuzzy statistical analysis, uses multi-level fuzzy comprehensive evaluation method to comprehensively evaluate the effect of college WeChat public number of ideological and political education, and adopts the principle of maximum affiliation to fuzzy The final evaluation results are obtained by analyzing the comprehensive evaluation results. The model results have some reference value for universities to improve the new media education platform and enhance the education quality.