Proceedings of the 2nd International Conference on Internet Technology and Educational Informatization, ITEI 2022, December 23-25, 2022, Harbin, China

Research Article

Brand Visual Design of New Energy Industry Based on Energy Big Data Analysis

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  • @INPROCEEDINGS{10.4108/eai.23-12-2022.2329081,
        author={Kun  Zhang and Jiabao  Zeng},
        title={Brand Visual Design of New Energy Industry Based on Energy Big Data Analysis},
        proceedings={Proceedings of the 2nd International Conference on Internet Technology and Educational Informatization, ITEI 2022, December 23-25, 2022, Harbin, China},
        publisher={EAI},
        proceedings_a={ITEI},
        year={2023},
        month={6},
        keywords={brand design big data visual communication new energy enterprise},
        doi={10.4108/eai.23-12-2022.2329081}
    }
    
  • Kun Zhang
    Jiabao Zeng
    Year: 2023
    Brand Visual Design of New Energy Industry Based on Energy Big Data Analysis
    ITEI
    EAI
    DOI: 10.4108/eai.23-12-2022.2329081
Kun Zhang1,*, Jiabao Zeng1
  • 1: Kunming University of Science and Technology
*Contact email: jtgcxyzk@kmust.edu.cn

Abstract

Enterprise brand design is to make people remember enterprise products through a relatively easy-to-remember form, and the visual expression content related to enterprise brand belongs to enterprise brand design. Visual image design is an important component of enterprise brand construction and expansion, and brand is the sum of intangible assets and spirit of enterprises. The design of corporate visual identity plays an important role in the survival and development of enterprises and the construction and accumulation of corporate culture. Under the background of the continuous development of visual communication design, the brand design of enterprises also presents various forms, and the concept of consumers is different from before. Through the application of visual communication design, more business opportunities can be created, and enterprises can obtain corresponding benefits. Combined with energy big data, this paper analyzes the use of visual communication design in brand design of new energy enterprises and an updated application of their ideas with progress, so as to show the importance of visual communication design for enterprise development.