Research Article
Brand Visual Design of New Energy Industry Based on Energy Big Data Analysis
@INPROCEEDINGS{10.4108/eai.23-12-2022.2329081, author={Kun Zhang and Jiabao Zeng}, title={Brand Visual Design of New Energy Industry Based on Energy Big Data Analysis}, proceedings={Proceedings of the 2nd International Conference on Internet Technology and Educational Informatization, ITEI 2022, December 23-25, 2022, Harbin, China}, publisher={EAI}, proceedings_a={ITEI}, year={2023}, month={6}, keywords={brand design big data visual communication new energy enterprise}, doi={10.4108/eai.23-12-2022.2329081} }- Kun Zhang
Jiabao Zeng
Year: 2023
Brand Visual Design of New Energy Industry Based on Energy Big Data Analysis
ITEI
EAI
DOI: 10.4108/eai.23-12-2022.2329081
Abstract
Enterprise brand design is to make people remember enterprise products through a relatively easy-to-remember form, and the visual expression content related to enterprise brand belongs to enterprise brand design. Visual image design is an important component of enterprise brand construction and expansion, and brand is the sum of intangible assets and spirit of enterprises. The design of corporate visual identity plays an important role in the survival and development of enterprises and the construction and accumulation of corporate culture. Under the background of the continuous development of visual communication design, the brand design of enterprises also presents various forms, and the concept of consumers is different from before. Through the application of visual communication design, more business opportunities can be created, and enterprises can obtain corresponding benefits. Combined with energy big data, this paper analyzes the use of visual communication design in brand design of new energy enterprises and an updated application of their ideas with progress, so as to show the importance of visual communication design for enterprise development.