Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India

Research Article

The Role of AI Digital Anchors in Enhancing the News Broadcasting User Experience: An Analysis of the Interaction of AI Anchors with the Audience in Live News Programs

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  • @INPROCEEDINGS{10.4108/eai.23-11-2023.2343240,
        author={Xinli  Lyu and Siva Shankar Ramasamy and Fangli  Ying},
        title={The Role of AI Digital Anchors in Enhancing the News Broadcasting User Experience: An Analysis of the Interaction of AI Anchors with the Audience in Live News Programs},
        proceedings={Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India},
        publisher={EAI},
        proceedings_a={IACIDS},
        year={2024},
        month={3},
        keywords={ai virtual anchors human anchors broadcast and digital anchors news broadcasting},
        doi={10.4108/eai.23-11-2023.2343240}
    }
    
  • Xinli Lyu
    Siva Shankar Ramasamy
    Fangli Ying
    Year: 2024
    The Role of AI Digital Anchors in Enhancing the News Broadcasting User Experience: An Analysis of the Interaction of AI Anchors with the Audience in Live News Programs
    IACIDS
    EAI
    DOI: 10.4108/eai.23-11-2023.2343240
Xinli Lyu1,*, Siva Shankar Ramasamy1, Fangli Ying1
  • 1: International College of Digital Innovation, Chiangmai University , Chiangmai , Thailand
*Contact email: xinli_ly@cmu.ac.th

Abstract

The world is full of news now a days. But the newsrooms and channels have their style to have their followers. Since digital era is emerging anchors are aligned with AI and in future AI may align as Anchor. This work examines the role of AI digital anchors in enhancing the user experience of news broadcasting. The study analyzed the interaction of AI anchors with the audience in live news programs. The findings showed that the AI virtual anchors are preferred by the media houses because it reduces the cost of operations. The AI anchors can imitate behaviors and use them to project the audience's needs. The designers have also ensured that AI anchors can use the voices of human anchors, making them more connected to the viewers. However, AI is still limited in its applications may increase the cost of production.