Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India

Research Article

Impact of AI virtual Synthetic Smart Anchor on Livestream Shopping in Southeast Asia

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  • @INPROCEEDINGS{10.4108/eai.23-11-2023.2343190,
        author={Xinyan  Lyu and Piyachat  Udomwong and Jing  Fu},
        title={Impact of AI virtual Synthetic Smart Anchor on Livestream Shopping in Southeast Asia},
        proceedings={Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India},
        publisher={EAI},
        proceedings_a={IACIDS},
        year={2024},
        month={3},
        keywords={ai virtual anchors human anchors broadcast and digital anchors},
        doi={10.4108/eai.23-11-2023.2343190}
    }
    
  • Xinyan Lyu
    Piyachat Udomwong
    Jing Fu
    Year: 2024
    Impact of AI virtual Synthetic Smart Anchor on Livestream Shopping in Southeast Asia
    IACIDS
    EAI
    DOI: 10.4108/eai.23-11-2023.2343190
Xinyan Lyu1,*, Piyachat Udomwong1, Jing Fu1
  • 1: International College of Digital Innovation, Chiangmai University, Chiang Mai, Thailand
*Contact email: xinyan_ly@cmu.ac.th

Abstract

This paper examined the role of AI digital anchors in enhancing user experience of news broadcasting. The study analyzed the interaction of AI anchors with the audience in live news programs. The findings showed that the AI virtual anchors are preferred by the media houses because it reduces the cost of operations. The AI anchors have the ability to imitate behaviors and use them to project the audience needs. The designers have also ensured that AI anchors can use the voices human anchors, making them more connected to the viewers. However, the AI are still limited in their applications may increase the cost of production.