Research Article
Exploring the Innovativeness of Street Vendors in Embracing AI-powered FinTech services: A Comparative Study
@INPROCEEDINGS{10.4108/eai.23-11-2023.2343169, author={David Joseph and Grish S}, title={Exploring the Innovativeness of Street Vendors in Embracing AI-powered FinTech services: A Comparative Study}, proceedings={Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India}, publisher={EAI}, proceedings_a={IACIDS}, year={2024}, month={3}, keywords={artificial intelligence fintech post pandemic street vendors tam}, doi={10.4108/eai.23-11-2023.2343169} }- David Joseph
Grish S
Year: 2024
Exploring the Innovativeness of Street Vendors in Embracing AI-powered FinTech services: A Comparative Study
IACIDS
EAI
DOI: 10.4108/eai.23-11-2023.2343169
Abstract
The integration of AI-powered FinTech services into daily life is increasingly crucial, with the Indian Government's Digital India initiatives driving rapid adoption, particularly among post-pandemic street vendors. This study focuses on understanding the determinants that shape the intention for using AI-powered FinTech facilities through mobile platforms, a critical component of Digital Financial Services (DFS). It employs an modified Technology Acceptance Model (TAM) to explore determinants that impact or inhibit AI-powered FinTech adoption. Gathering 580 responses, with 415 actively using these services, this research utilizes Partial Least Squares-Structural Equation Model (PLS-SEM) analysis. Notably, this research pioneers validated evidence on AI-powered FinTech adoption, emphasizing perceived value over perceived ease of use. Educational qualifications negatively impact ease of use, making technology acceptance a crucial predictor for street vendors.