Proceedings of the First International Conference of Science, Engineering and Technology, ICSET 2019, November 23 2019, Jakarta, Indonesia

Research Article

Investigating Customers‘ Intention to Adopt Click and Collect Service In E-Commerce in Indonesia

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  • @INPROCEEDINGS{10.4108/eai.23-11-2019.2301622,
        author={Margaretha Pink Berlianto and Rudy  Pramono and Yohana F. Cahya Palupi Meilani},
        title={Investigating Customers‘ Intention to Adopt Click and Collect Service In E-Commerce in Indonesia},
        proceedings={Proceedings of the First International Conference of Science, Engineering and Technology, ICSET 2019, November 23 2019, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSET},
        year={2020},
        month={11},
        keywords={conditional value epistemic value functional value hedonic value intention to adopt},
        doi={10.4108/eai.23-11-2019.2301622}
    }
    
  • Margaretha Pink Berlianto
    Rudy Pramono
    Yohana F. Cahya Palupi Meilani
    Year: 2020
    Investigating Customers‘ Intention to Adopt Click and Collect Service In E-Commerce in Indonesia
    ICSET
    EAI
    DOI: 10.4108/eai.23-11-2019.2301622
Margaretha Pink Berlianto1,*, Rudy Pramono1, Yohana F. Cahya Palupi Meilani1
  • 1: Universitas Pelita Harapan
*Contact email: margaretha.berlianto@uph.edu

Abstract

This study aims to investigate the factors that influence customer intenton in adopting click and collect service in e-commerce in Indonesia. The population of this study was e-commerce customers in Indonesia. The sampling techniques used was purposive sampling. The data analysis method in this study is using PLS-SEM. The results of this study shw that epistemic and functional value has a positve effect on intentiongo adopt click and collect service in e-commerce. This research may help e-commerce practitioners who are seriously interested in developing click and collect service in Indonesia and providing better service for their customers. This study also suggests some recomedations about increasing the customer intention to adopt click and collect service in e-commerce