Research Article
Investigating Customers‘ Intention to Adopt Click and Collect Service In E-Commerce in Indonesia
@INPROCEEDINGS{10.4108/eai.23-11-2019.2301622, author={Margaretha Pink Berlianto and Rudy Pramono and Yohana F. Cahya Palupi Meilani}, title={Investigating Customers‘ Intention to Adopt Click and Collect Service In E-Commerce in Indonesia}, proceedings={Proceedings of the First International Conference of Science, Engineering and Technology, ICSET 2019, November 23 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSET}, year={2020}, month={11}, keywords={conditional value epistemic value functional value hedonic value intention to adopt}, doi={10.4108/eai.23-11-2019.2301622} }- Margaretha Pink Berlianto
Rudy Pramono
Yohana F. Cahya Palupi Meilani
Year: 2020
Investigating Customers‘ Intention to Adopt Click and Collect Service In E-Commerce in Indonesia
ICSET
EAI
DOI: 10.4108/eai.23-11-2019.2301622
Abstract
This study aims to investigate the factors that influence customer intenton in adopting click and collect service in e-commerce in Indonesia. The population of this study was e-commerce customers in Indonesia. The sampling techniques used was purposive sampling. The data analysis method in this study is using PLS-SEM. The results of this study shw that epistemic and functional value has a positve effect on intentiongo adopt click and collect service in e-commerce. This research may help e-commerce practitioners who are seriously interested in developing click and collect service in Indonesia and providing better service for their customers. This study also suggests some recomedations about increasing the customer intention to adopt click and collect service in e-commerce
