Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia

Research Article

Introduction of Halal Product Certification to The Community in Pamijahan District, Bogor

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  • @INPROCEEDINGS{10.4108/eai.22-9-2022.2341400,
        author={Isra  Hayati and Azizah  Mursyidah and Ahmad  Afandi and Bayu  Purnama and Syahrul  Amsari},
        title={Introduction of Halal Product Certification to The Community in Pamijahan District, Bogor},
        proceedings={Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia},
        publisher={EAI},
        proceedings_a={EBIC},
        year={2024},
        month={4},
        keywords={religiosity culture community understanding halal products certification},
        doi={10.4108/eai.22-9-2022.2341400}
    }
    
  • Isra Hayati
    Azizah Mursyidah
    Ahmad Afandi
    Bayu Purnama
    Syahrul Amsari
    Year: 2024
    Introduction of Halal Product Certification to The Community in Pamijahan District, Bogor
    EBIC
    EAI
    DOI: 10.4108/eai.22-9-2022.2341400
Isra Hayati1,*, Azizah Mursyidah2, Ahmad Afandi1, Bayu Purnama2, Syahrul Amsari1
  • 1: Universitas Muhammadiyah Sumatera Utara
  • 2: Institut Agama Islam Sahid
*Contact email: ebic@usu.ac.id

Abstract

This research is motivated by halal product certification, an essential guarantee for a product, especially for the Pamijahan community. Behaviour and culture are the main aspects in this case because the environment is a guide for humans in carrying out life, and culture, many aspects of human life. in digestion information, especially information about halal certification. Thus, the product can change the pattern of people's purchasing activities, which initially did not care about products labelled as halal or the importance of the halal logo on the product. The purpose of this service is to educate the Pamijahan community, especially MSMEs. This type of service is by using qualitative research. The result of this research is that religiosity and culture affect the variable of public understanding of halal certification.