Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia

Research Article

Halal Tourism Policy and Image for Muslim Travelers in Indonesia and Malaysia

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  • @INPROCEEDINGS{10.4108/eai.22-9-2022.2337433,
        author={Yeni  Absah and Tetty  Yuliaty},
        title={Halal Tourism Policy and Image for Muslim Travelers in Indonesia and Malaysia},
        proceedings={Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia},
        publisher={EAI},
        proceedings_a={EBIC},
        year={2024},
        month={4},
        keywords={policy image halal tourism muslim traveler},
        doi={10.4108/eai.22-9-2022.2337433}
    }
    
  • Yeni Absah
    Tetty Yuliaty
    Year: 2024
    Halal Tourism Policy and Image for Muslim Travelers in Indonesia and Malaysia
    EBIC
    EAI
    DOI: 10.4108/eai.22-9-2022.2337433
Yeni Absah1,*, Tetty Yuliaty1
  • 1: Universitas Sumatera Utara
*Contact email: yeni.absah@usu.ac.id

Abstract

Malaysia has a fairly prestigious track record, often ranking first in the GMTI every year. Meanwhile, Indonesia is still considered slow in developing halal tourism. This study aims to determine how halal tourism policies and images are applied in Malaysia and Indonesia by using qualitative data analysis techniques. The results of this study explain that Malaysia's success in developing halal tourism cannot be separated from the very high support from the government and stakeholders by making policies on halal tourism, thus providing a positive image and being accepted by all parties. Meanwhile, in Indonesia, the government has not officially issued a policy on halal tourism. The image of halal tourism in Indonesia is diverse, such as halal tourism getting a positive response and on the other hand there are those who are quite allergic to it. The Indonesian government is expected to be more serious in implementing halal tourism in Indonesia