Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia

Research Article

The Effect of Price, E-Service Quality, and Product Quality on Customer Satisfaction at Kick Avenue Online Marketplace in Medan City

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  • @INPROCEEDINGS{10.4108/eai.22-9-2022.2337397,
        author={Fadli  Fadli and Irgi Adyatama Fahrezy},
        title={The Effect of Price, E-Service Quality, and Product Quality on Customer Satisfaction at Kick Avenue Online Marketplace in Medan City},
        proceedings={Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia},
        publisher={EAI},
        proceedings_a={EBIC},
        year={2024},
        month={4},
        keywords={price e-service quality product quality customer satisfaction},
        doi={10.4108/eai.22-9-2022.2337397}
    }
    
  • Fadli Fadli
    Irgi Adyatama Fahrezy
    Year: 2024
    The Effect of Price, E-Service Quality, and Product Quality on Customer Satisfaction at Kick Avenue Online Marketplace in Medan City
    EBIC
    EAI
    DOI: 10.4108/eai.22-9-2022.2337397
Fadli Fadli1,*, Irgi Adyatama Fahrezy1
  • 1: Universitas Sumatera Utara
*Contact email: fadlifauzi28@gmail.com

Abstract

This study aims to determine the effect of price, e-service quality, and product quality on customer satisfaction at Kick Avenue Online Marketplace in Medan. This type of research is associative research. The population in this study were followers of the Urban Sneaker Society community who had online purchased sneakers through Kick Avenue in Medan. The sample was taken with a non-probability sampling design with accidental sampling technique. Data analysis used multiple linear regression analysis. The results of this study indicate that simultaneously price, e-service quality, and product quality have a positive and significant impact on customer satisfaction at Kick Avenue Online Marketplace in Medan. Partially, price, e-service quality, and product quality have a positive and significant effects on customer satisfaction at Kick Avenue Online Marketplace in Medan.