GoPlay Live Streaming: Contributing Creative Industry in Indonesian

The development of technology and the digital world has targeted various aspects of human life. In recent years, there have been many live streaming and video on demand applications to meet people's entertainment needs. GoPlay as a live streaming and download service for movies and series in the form of Video-on-Demand, provides a real-time-based Interactive Live-Streaming service. GoPlay opens opportunities for the emergence of new creators to present a variety of content and shows that are interactive, educative and entertaining for viewers. The creative process of creating content and live streaming that is carried out indirectly makes creators in the creative industry. Indonesia is a very large share of digital creative industry content. This research was conducted with a qualitative approach. The results of the study show that GoPlay creates an atmosphere for the creative industry in Indonesia on the basis of using information technology and communication skills between content creators and viewers. GoPlay provides various categories and forms of live streaming to meet the needs of content creators and viewers so that both of them get attention and can establish relationships to create a creative industry. GoPlay also provides a virtual gift feature to support content creators and provides various events that are always fresh every month for viewers to get a prize.