Proceedings of the 2nd International Conference on Social Sciences, ICONESS 2023, 22-23 July 2023, Purwokerto, Central Java, Indonesia

Research Article

Mainstream Media’s Communication Strategy Regarding Ilham Arief Sirajuddin’s Personal Branding

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  • @INPROCEEDINGS{10.4108/eai.22-7-2023.2335540,
        author={Ahmad Majdy Guntur and Andi Alimuddin Unde and Hasrullah  Hasrullah},
        title={Mainstream Media’s Communication Strategy Regarding Ilham Arief Sirajuddin’s Personal Branding},
        proceedings={Proceedings of the 2nd International Conference on Social Sciences, ICONESS 2023, 22-23 July 2023, Purwokerto, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICONESS},
        year={2023},
        month={9},
        keywords={mainstream media political reality ilham arief sirajuddin},
        doi={10.4108/eai.22-7-2023.2335540}
    }
    
  • Ahmad Majdy Guntur
    Andi Alimuddin Unde
    Hasrullah Hasrullah
    Year: 2023
    Mainstream Media’s Communication Strategy Regarding Ilham Arief Sirajuddin’s Personal Branding
    ICONESS
    EAI
    DOI: 10.4108/eai.22-7-2023.2335540
Ahmad Majdy Guntur1,*, Andi Alimuddin Unde1, Hasrullah Hasrullah1
  • 1: Universitas Hasanuddin
*Contact email: ahmadmajdyguntur@gmail.com

Abstract

The presence of political actors in today's social media space can be understood as a new form of virtual digital politics, the current political reality is built with images conveyed through digital media. Media becomes a tool to legitimize the existence and structure of political and economic power. This study aims to determine the construction of news on information media about the political reality of Ilham Arief Sirajuddin (IAS) ahead of the election contestation which will take place on February 14, 2024. This type of research is descriptive qualitative research. Based on the results of the research, it is obtained that there is influence or interference from the success team of the candidates in the mainstream media in every news published. Not only related to the individual interests of each journalist but also the interests of the political economy structure behind it.