Research Article
Mainstream Media’s Communication Strategy Regarding Ilham Arief Sirajuddin’s Personal Branding
@INPROCEEDINGS{10.4108/eai.22-7-2023.2335540, author={Ahmad Majdy Guntur and Andi Alimuddin Unde and Hasrullah Hasrullah}, title={Mainstream Media’s Communication Strategy Regarding Ilham Arief Sirajuddin’s Personal Branding}, proceedings={Proceedings of the 2nd International Conference on Social Sciences, ICONESS 2023, 22-23 July 2023, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICONESS}, year={2023}, month={9}, keywords={mainstream media political reality ilham arief sirajuddin}, doi={10.4108/eai.22-7-2023.2335540} }- Ahmad Majdy Guntur
Andi Alimuddin Unde
Hasrullah Hasrullah
Year: 2023
Mainstream Media’s Communication Strategy Regarding Ilham Arief Sirajuddin’s Personal Branding
ICONESS
EAI
DOI: 10.4108/eai.22-7-2023.2335540
Abstract
The presence of political actors in today's social media space can be understood as a new form of virtual digital politics, the current political reality is built with images conveyed through digital media. Media becomes a tool to legitimize the existence and structure of political and economic power. This study aims to determine the construction of news on information media about the political reality of Ilham Arief Sirajuddin (IAS) ahead of the election contestation which will take place on February 14, 2024. This type of research is descriptive qualitative research. Based on the results of the research, it is obtained that there is influence or interference from the success team of the candidates in the mainstream media in every news published. Not only related to the individual interests of each journalist but also the interests of the political economy structure behind it.