Research Article
Micro Small and Medium Enterprises Facing the Industry 4.0 Era in Semarang City
@INPROCEEDINGS{10.4108/eai.22-7-2020.2307884, author={Karsinah Karsinah and Yozi Aulia Rahman and Phany Ineke Putri}, title={Micro Small and Medium Enterprises Facing the Industry 4.0 Era in Semarang City}, proceedings={Proceedings of the 3rd International Conference on Economics, Business and Economic Education Science, ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICE-BEES}, year={2021}, month={5}, keywords={msmes industry 40 semarang city economy aspects}, doi={10.4108/eai.22-7-2020.2307884} }- Karsinah Karsinah
Yozi Aulia Rahman
Phany Ineke Putri
Year: 2021
Micro Small and Medium Enterprises Facing the Industry 4.0 Era in Semarang City
ICE-BEES
EAI
DOI: 10.4108/eai.22-7-2020.2307884
Abstract
The MSMEs sector contributes significantly to the economy of Semarang City. Besides contributing to the Semarang City gross regional domestic product, it also absorbs a significant amount of labor. Along with the development of industry 4.0, which leads to high-tech and the use of the Internet of Things (IoT), the MSMEs sector in Semarang City must adjust and prepare for changes. This research is an explorative study that focuses on identifying internal and external conditions, assessing readiness, and recommended strategies to the MSMEs facing the industry 4.0 era in Semarang City. The data used are quantitative data and qualitative data. In this study, the samples taken following the sampling technique are 100 micro and small business units. Quantitative descriptive analysis and Assessment Tool developed by Warwick University in England are used in the analysis method of this study. The results show that from three aspects of assessment, namely aspects of products and services, aspects of business models, and aspects of strategy and organization, the results of the readiness analysis are at level 2 (intermediate). With details on each aspect, namely aspects of products and services has a value of (1,7). The business model aspect has a value of (2,6) and the strategic and organizational aspects have a value of (1,7).