Research Article
Portrait of Indonesian Muslim Consumers
@INPROCEEDINGS{10.4108/eai.22-7-2020.2307880, author={Yusuf Munandar}, title={Portrait of Indonesian Muslim Consumers}, proceedings={Proceedings of the 3rd International Conference on Economics, Business and Economic Education Science, ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICE-BEES}, year={2021}, month={5}, keywords={muslim consumers location main activity economic sectors gender}, doi={10.4108/eai.22-7-2020.2307880} }- Yusuf Munandar
Year: 2021
Portrait of Indonesian Muslim Consumers
ICE-BEES
EAI
DOI: 10.4108/eai.22-7-2020.2307880
Abstract
This study was conducted on the Indonesian Muslim consumers. The problem of the study is what is the portrait of Indonesian Muslim consumers? This study aims to know the portrait of Indonesian Muslim consumers. This study uses descriptive analysis method using secondary data in the form of Susenas 2018 compiled by BPS Indonesia which is operated using Stata 14. The result and conclusion of the study is that Indonesian Muslim consumers are mostly (70.20%) on the island of Java, mostly live in urban areas (59.45%), evenly divided between men and women, low income, quite low education, mostly are working (50.77%) and housekeeping (47.36%), mostly (54.78%) are working in manufacturing (15.49%), wholesale and retail trade (19.58%), agriculture (12.46%), and other service activities sectors (7.25%), mostly (70.38%) are employees (47.74%) and own workers (22.64%), mostly own cellular phone (70.66%), actively using internet (48.90%), and mostly in productive age (78.09%). This study recommends that producers must sell goods and services that are in accordance with the condition of Indonesian Muslim consumers that are goods and services for low income and quite low education consumers, for consumers who are working in manufacturing, wholesale and retail trade, agriculture, and other service activities sectors, and sell goods and services in the online way.
