Research Article
Measuring Customer Satisfaction on Small-Scale Sport Event: A Case Study of The Sport Event Organizer Subject's Final Project
@INPROCEEDINGS{10.4108/eai.22-7-2020.2300258, author={Billy Castyana and Tandiyo Rahayu and Rumini Rumini and Mugiyo Hartono and Dwi Gansar Santi Wijayanti and Wahyu Ragil Kurniawan}, title={Measuring Customer Satisfaction on Small-Scale Sport Event: A Case Study of The Sport Event Organizer Subject's Final Project}, proceedings={Proceedings of the 5th International Seminar of Public Health and Education, ISPHE 2020, 22 July 2020, Universitas Negeri Semarang, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ISPHE}, year={2020}, month={9}, keywords={sport event organizer customer satisfaction sport management}, doi={10.4108/eai.22-7-2020.2300258} }- Billy Castyana
Tandiyo Rahayu
Rumini Rumini
Mugiyo Hartono
Dwi Gansar Santi Wijayanti
Wahyu Ragil Kurniawan
Year: 2020
Measuring Customer Satisfaction on Small-Scale Sport Event: A Case Study of The Sport Event Organizer Subject's Final Project
ISPHE
EAI
DOI: 10.4108/eai.22-7-2020.2300258
Abstract
The aim was to measure the customer satisfaction on small-scale sport event conducted by students. This quantitative descriptive study was conducted using survey method with population came from the partici-pants of sport events throughout Central Java and were chosen by acci-dental sampling with 141 respondents. Survey consists of Tangible, Em-pathy, Responsiveness, Reliability, and Assurance in the form of checklist by using Likert scale 1 to 4. From the results of data processing, research-ers found that 75% of participants said the committee is reliable. Then 75.18% of participants stated the organizer is responsive. The data also shows 76.60% of participants mention how assure they are due to organ-izing committee could build a good trust among them. Then 77.48% of participants said that the emphaty addressed by the committee was in ac-cordance with the participants' expectations and 80.32% of the tangible factors were given by organizer make participants will participate again.
