Research Article
Green Environment and Generation Z’s Attitudes: The Chalenges of eco-friendly and Product Repurchase
@INPROCEEDINGS{10.4108/eai.21-9-2023.2343026, author={Marhadi Marhadi and Novy Anggraini Sudibyo and Setiawan Priatmoko and Cifebrima Suyastri}, title={Green Environment and Generation Z’s Attitudes: The Chalenges of eco-friendly and Product Repurchase}, proceedings={Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia}, publisher={EAI}, proceedings_a={ABEC}, year={2024}, month={2}, keywords={environmental knowledge; environmental concern; attitudes; green purchase intention}, doi={10.4108/eai.21-9-2023.2343026} }- Marhadi Marhadi
Novy Anggraini Sudibyo
Setiawan Priatmoko
Cifebrima Suyastri
Year: 2024
Green Environment and Generation Z’s Attitudes: The Chalenges of eco-friendly and Product Repurchase
ABEC
EAI
DOI: 10.4108/eai.21-9-2023.2343026
Abstract
This study aims to determine the effect of environmental knowledge and environmental concern on the attitude and green purchase intention of eco-friendly products in Generation Z in Indonesia. The data collection method used in this study is through questionnaires which are distributed to 287 respondents using the Purposive Sampling technique and processed using the SEM-PLS analysis method with SmartPLS version 3.2.9. The results show that there is a positive and significant effect between environmental knowledge and environmental concern towards attitude, positive and significant effect between environmental concern and attitude towards green purchase intention of eco-friendly products. Otherwise, there is a negative and not significant effect on environmental knowledge towards green purchase intention of eco-friendly products. In a conclusion, it is suggested that attitudes mediate environmental knowledge and environmental concern toward the intention to buy eco-friendly products.