Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia

Research Article

Comparative Study Of Perceived Quality Of Maybelline Cosmetics And Makeover

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  • @INPROCEEDINGS{10.4108/eai.21-9-2023.2343012,
        author={Sri  Zuliarni and Nur Fitriani Dewi},
        title={Comparative Study Of Perceived Quality Of Maybelline Cosmetics And Makeover },
        proceedings={Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia},
        publisher={EAI},
        proceedings_a={ABEC},
        year={2024},
        month={2},
        keywords={perceived quality maybelline cosmetics make over cosmetics},
        doi={10.4108/eai.21-9-2023.2343012}
    }
    
  • Sri Zuliarni
    Nur Fitriani Dewi
    Year: 2024
    Comparative Study Of Perceived Quality Of Maybelline Cosmetics And Makeover
    ABEC
    EAI
    DOI: 10.4108/eai.21-9-2023.2343012
Sri Zuliarni1,*, Nur Fitriani Dewi1
  • 1: Politeknik Negeri Batam
*Contact email: sri.zuliarni@polibatam.ac.id

Abstract

This study aims to find out how Perceived Quality is for Maybelline cosmetics and Make Over among women in Batam City, based on the perceived dimensions of product quality, namely performance, features, reliability, conformance, durability, serviceability, and Fit & finish. Collection technique the data was collected by means of a questionnaire with the number of samples used consisting of 100 consumers using Maybelline cosmetics and Make Over. This research uses quantitative methods using SPSS with Wilcoxon signed rank test. The results showed that there was no difference in perceived quality between Maybelline and Make over cosmetic brands.