Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia

Research Article

The Ecotourism Development Strategy At Pandang Tak Jemu Mangrove Batam

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  • @INPROCEEDINGS{10.4108/eai.21-9-2023.2343005,
        author={Kartika  Cahayani and Frangky  Silitonga},
        title={The Ecotourism Development Strategy At Pandang Tak Jemu Mangrove Batam},
        proceedings={Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia},
        publisher={EAI},
        proceedings_a={ABEC},
        year={2024},
        month={2},
        keywords={development strategy mangrove ecotourism tourist destinations swot 4a},
        doi={10.4108/eai.21-9-2023.2343005}
    }
    
  • Kartika Cahayani
    Frangky Silitonga
    Year: 2024
    The Ecotourism Development Strategy At Pandang Tak Jemu Mangrove Batam
    ABEC
    EAI
    DOI: 10.4108/eai.21-9-2023.2343005
Kartika Cahayani1, Frangky Silitonga2,*
  • 1: Batam Tourism Polytechnic
  • 2: Politeknik Pariwisata Batam
*Contact email: frangky@btp.ac.id

Abstract

The Kampung Bakau Serip Tourism Village has the Pandang Tak Jemu Mangrove Ecotourism located in Nongsa, Batam City, Riau Archipelago. In this study, the method used is a qualitative approach where the data analysis instrument is SWOT analysis. The elements of the SWOT analysis in this study are linked through the development indicators of 4A Tourism Destinations (Attraction, Accessibility, Amenities, Ancillary). All the resulting data were analyzed based on the quality of the data obtained through observation, interviews, questionnaires, and literature review. Results Strength (The strength) of this study the highest is the affordable cost and varied types of mangrove Pandang Tak Jemu Mangrove Ecotourism. Results Weaknesses (weaknesses) of this study are the lack of optimal marketing management and the involvement of third parties in the development of Pandang Tak Jemu Mangrove Ecotourism management. The results of the opportunities from this study are to have opportunities to develop SMEs in Tourism Villages and create jobs for local communities. Results Threats from this research are the inability to manage waste or garbage and policies that do not favor local communities. Therefore, for future researchers, the results of these findings can be used as a reference for more in-depth research so that they become studies that can be used by the government as a consideration for policymakers.