Competitive Advantages Through Digital Orientation in Coffee Shops

Afifah Afifah; Willson Gustiawan; Maya Sari; Mega Septivani

Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia

Research Article

Competitive Advantages Through Digital Orientation in Coffee Shops

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.21-9-2023.2342979,
    author={Afifah  Afifah and Willson  Gustiawan and Maya Permata Sari and Mega Dwi Septivani},
    title={Competitive Advantages Through Digital Orientation in Coffee Shops},
    proceedings={Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia},
    publisher={EAI},
    proceedings_a={ABEC},
    year={2024},
    month={2},
    keywords={digital orientation competitive advantages coffee shop sme’s},
    doi={10.4108/eai.21-9-2023.2342979}
}

Afifah Afifah
Willson Gustiawan
Maya Permata Sari
Mega Dwi Septivani
Year: 2024
Competitive Advantages Through Digital Orientation in Coffee Shops
ABEC
EAI
DOI: 10.4108/eai.21-9-2023.2342979

Afifah Afifah¹^,*, Willson Gustiawan¹, Maya Permata Sari¹, Mega Dwi Septivani¹

1: Politeknik Negeri Padang

*Contact email: afifah@pnp.ac.id

Abstract

Coffee shops, often known as businesses, that sell coffee, are expanding and becoming more common in metropolitan areas, with micro and small businesses dominating. Numerous studies focusing on small businesses have found that entrepreneurial and market orientation significantly impact business performance. However, for coffee shop operations in Padang City, other researchers have not examined the relationship between competitive advantage features with a digital focus. 106 Coffee Shops in Padang participated in this research. We discovered that Digital Orientation and Competitive Advantage have a positive link after using SPSS to process the data.

Keywords: digital orientation competitive advantages coffee shop sme’s

Published: 2024-02-19
Publisher: EAI

: http://dx.doi.org/10.4108/eai.21-9-2023.2342979